8/8/2023 0 Comments Digital mjournalSome of the best practices the journal is following that other publications can learn from include:ġ. ![]() With over 55 thousand Twitter followers and 28 thousand Facebook followers, The Sociological Review is a leading example of what successful journal social media promotion looks like. But what are the keys to great social media promotion? Or, more specifically, why is it that some journals are able to amass large social media followings while other journals’ social media efforts fall flat? It’s no secret that social media platforms, including Twitter and Facebook, are among the most affordable and easy-to-implement online promotion channels for scholarly journals. Here’s my contribution, inspired by Black joy, Black anger and Black rebellion. ![]() asked me to curate a sociological playlist for their Sound and Music series this month. Twitter and Facebook: The Sociological Review Leveraging altmetric insights: IWA Publishingġ.Video interviews: Gastrointestinal Endoscopy.Blogging: The Journal of the History of Ideas.Twitter and Facebook: The Sociological Review.If you want to jump ahead, feel free using the links below. In this blog post, we round up seven examples of great digital promotion from journals across scholarly disciplines to inspire your current or future promotion efforts. You can learn a lot by observing the different promotion outlets other journals are prioritizing and how they’re using them to reach a wider readership, attract more quality submissions, and even help authors garner alternative research impacts. It takes trial and error to figure out the right promotion mix for any publication, but that doesn’t mean you have to start with a completely blank slate. And to successfully implement any of them requires mastering different strategies and tactics. There are so many possible outlets to explore - from social media to blogging to email. Whether you’re in the process of creating a new digital journal marketing plan or working to build upon existing marketing efforts, identifying viable promotion approaches can be tricky. Image Credit: NordWood Themes on Unsplash
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